At TFC, we often provide assessments on new pieces of low & no alcohol drinks creative. From new TVC's to point-of-sale material to innovative digital creative, it's always fun being part of something bigger than us. Bigger than here but relevant to now.
Almost universally the discussion leads towards creative spirit and what makes ideas compelling. This Cannes Lions video says it so much better than we ever could. It captures the spirit of creativity in such an inspirational way we needed to share it.
'Creativity is not only in anyone but for everyone. Whoever you are, wherever you are, stay restless, aim higher...push forward'
Closely reflects our ethos about growing low & no alcohol drinks!