"I’ve worked with Brendan in a number of different roles and international regions in the beer category. Without fail, his passion and commitment shine through. He has a real desire to develop better thinking, whether strategic or operational making plans more effective and solutions simpler. He takes joy in creating exciting brand and commercial initiatives which is reflected in so much of his work. And along with all that, he’s someone who’s not afraid to literally roll up his sleeves in the field to get things done. He’s impressive, fun to work and have a beer with!

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I’ve worked with Brendan in many countries - all with their own different working cultures and structures. Without a doubt he’s someone who can cut across cultural difference and inspire those around him with his infectious energy and enthusiasm. He has a keen eye for understanding local market nuances, and consistently hits the sweet spot between global consistency and local flex.
Brendan is passionate about creating success. He brings structured thinking and a broad commercial understanding to the table. He is a great advocate for world-class marketing and sets high standards, while his commitment to performance measurement and continuous learning and improvement never fails to enthuse those around him.

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Brendan really understands what it takes to win in the no and low alcohol sectors. From identifying and shaping the category & portfolio opportunities, through to developing and executing propositions that work for both customers and consumers. This really helped us as we developed Carlsberg.

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I’ve had the pleasure of working with Brendan on many technical, brew development and flavour explorations around the world. Notably, Brendan led the project that decoded the taste profile of Pilsner Urquell - the world’s first and most enduring lager. Brendan’s year-long deep dive transformed PU with incredibly appealing consumer language true to Josef Groll’s vision, something that is kept alive in today’s brewing process in Pilsen.
Brendan has a great ability to firstly understand and then build on the technical process of brewing and ingredients to craft exciting marketing ideas. His passion for creating great flavours always adds value, especially on complex projects needing expert leadership from across functions. Brendan has played a significant leadership role bringing many new alcohol-free brews and tastes to the world over recent years, all of which will undoubtedly accelerate long overdue growth of the segment. His is a true passion!

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Brendan is that rare thing: a talented marketeer who builds his clarity of vision on deep consumer insight into the consumption experience and then formulates a comprehensive brand strategy to exploit the opportunities. It is an approach that worked brilliantly on both Pilsner Urquell and Birell where we worked together and I saw the execution of the plan he developed with his team yield stunning results.

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“The Super Bock team worked with Brendan in the past to develop our alcohol free
sub-category & portfolio strategy. Brendan partnered with us to lead a
comprehensive and structured process which also helped refine our alcohol-free
brand & sub-channel priorities. His support coincided with intense competitive
pressure during which we felt confident to successfully address and grow the
business. Brendan brings a lot of energy and enthusiasm to the team, along with
real passion and superb knowledge of the beer category.”

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I have worked closely together with Brendan managing the global alcohol-free brews category for the Carlsberg Group. While working together Brendan demonstrated an ability to quickly understand the complexities, barriers and opportunities of the alcohol-free category across multiple markets to create simple yet effective solutions ready for local implementation. He was critical in developing the strategic thinking which led to a consistent but flexible approach to grow the global alcohol-free business based on the maturity of the category in the individual market and the relative strength of the Carlsberg company in the market. Brendan has been instrumental in establishing a ready-to-execute strategy and playbook for alcohol-free brews in Carlsberg. Our results are a great testament to the quality of our work and how it has shaped the future of the business. Further it has been a pleasure to work with Brendan and to develop strategy, plans and ideas together and executing with regions and local markets.

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