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Do Hard Seltzers Have a Future as Alcohol Free?

I was recently asked to share my thoughts on how the Hard Seltzer market would evolve to include alcohol free variants. Here's an example of where it's likely to go.

Molson Coors have recently launched Huzzah, a non-alcoholic, probiotic seltzer. Strawberry-hibiscus, raspberry-lemon or juicy pear flavours, all low-sugar and powered by probiotics for a healthy gut.

Taps into seltzer boom, health & wellness trend, botanical driven tastes and wonderful for inner health. Pretty good combination of features and a good indication of the 'sweet spot' for AF seltzers! Well done to the team MCBC!



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