Brendan from TFC recently joined Jody Frost from Quantum to discuss the growth of the low & no alcohol drinks segment. The webinar runs for 65 minutes and investigates what's behind the key trends, key brand positioning territories and advice for marketing and commercial leaders to win in this space.
The 'low and no' drinks sector has seen an incredible surge in interest from both consumers and the broader industry in the past few years. With more and more consumers choosing alcohol-free as part of their drinking repertoire, there are certainly no signs of it slowing down. Join us for an exclusive Q&A with industry leader Brendan Williams, founder of The Free Consultancy and former Global Brand Director for Alcohol-Free Brews at Carlsberg. We’ll explore what’s behind this exciting movement, how brands can maximise the opportunity, as well as a few pitfalls to avoid and, most importantly, what’s next for 'low and no'